{"id":309,"date":"2013-08-27T02:49:15","date_gmt":"2013-08-27T02:49:15","guid":{"rendered":"https:\/\/stevehusting.com\/calligraphy\/?p=309"},"modified":"2013-10-15T12:49:58","modified_gmt":"2013-10-15T12:49:58","slug":"calligraphy-by-design-generating-ideas-using-design-principles","status":"publish","type":"post","link":"https:\/\/stevehusting.com\/calligraphy\/2013\/08\/27\/calligraphy-by-design-generating-ideas-using-design-principles\/","title":{"rendered":"Calligraphy by Design: Generating ideas using design principles"},"content":{"rendered":"<p>In the past, I let my spiritual side lead me and waited for inspiration to strike before I started on a calligraphy project. But that way was hit-and-miss, and led to long stretches of time between projects. Now that I\u2019m putting my design training to use, I\u2019m finding that the ideas come more quickly. In this post, I\u2019m going to show you a process I\u2019ve used recently. <!--more--><\/p>\n<p>Graphic art design is guided by principles, such as those using emphasis, harmony\/unity, color\/mood, typography, shapes\/patterns\/figures, and other principles. Here, I\u2019m going to take a Bible verse, John 3:16, and apply these principles. First, the verse content: \u201cFor God so loved the world that He gave His only begotten Son, that whoever believes in him should not perish but have everlasting life.\u201d How would I illustrate that with calligraphy?<\/p>\n<p>At this point we are only gathering impressions, not looking for final ideas, so we should not self-judge here. Ideas put on paper now may spark more and better ideas as we go along, so put down every idea, no matter how crazy, or whether you\u2019re able to actually execute it.<\/p>\n<h1>Figures\/Shapes\/Symbols<\/h1>\n<p>Looking a each word in turn, what figures and shapes come to mind? They could be literal or figurative, shapes that show or suggest the idea.<\/p>\n<ul>\n<li>World: earth, world map, globe, flags of nations around or between letters<\/li>\n<li>Gave: cross (gave up Jesus to die on the cross for our sins)<\/li>\n<li>Loved: heart, kissing<\/li>\n<li>Loved world: earth shaped like a heart<\/li>\n<li>Son: shape of man<\/li>\n<li>Father\/Son: silhouettes of man, son<\/li>\n<li>O of world like a globe (with \u201cthe\u201d on the inside)<\/li>\n<li>O of God a heart (with \u201cso loved\u201d inside)<\/li>\n<\/ul>\n<h1>Emphasis<\/h1>\n<p>What concepts or words should be emphasized? What should stand out as prominent and what should be pushed into the background?<\/p>\n<ul>\n<li>Emphasize words: God, loved, world, son, gave, eternal life<\/li>\n<li>Emphasize figures: cross, world.<\/li>\n<li>Lesser: \u201cthat whoever believes\u2026but have\u201d in smaller size could be in an arc to suggest world.<\/li>\n<\/ul>\n<h1>Color\/Mood<\/h1>\n<p>What colors should be used? What mood does the passage convey? Colors themselves often convey mood, but so do other elements.<\/p>\n<ul>\n<li>World: blue, green, brown<\/li>\n<li>God: light, yellow<\/li>\n<li>Cross (a symbol of Christ\u2019s expression of sacrificial love): red (blood spilled)<\/li>\n<li>World: dark, black (symbolizing that a world without God is a place of darkness)<\/li>\n<li>Eternal life: light, yellow<\/li>\n<\/ul>\n<h1>Background<\/h1>\n<ul>\n<li>Based on what you\u2019ve got so far, can you think of what the background should be? Can you assemble the different figures, emphasized words, and colors and come up with a background that creates a setting that holds the whole thing together?<\/li>\n<li>Rough, red cross of quick brush strokes on a dark or solid black background. Words will overlay both. If red were dark, then all lettering will be more easily readable when light against dark red and dark background.<\/li>\n<\/ul>\n<h1>Harmony\/Unity<\/h1>\n<p>Make sure all the elements are working together to uphold a common theme. If the mood is strongly upbeat, for instance, then make sure the shapes and emphasis convey the mood and don\u2019t detract from it. A few ways to achieve unity is by using the same few colors throughout, especially if they work well together and support the theme of the project; using similar-toned colors such as pastels\/tints; using only a few fonts; placement of the elements; and others.<\/p>\n<ul>\n<li>Color of text will be white and yellow for strong harmony.<\/li>\n<li>Text will be Roman caps and Italic.<\/li>\n<li>Top and bottom, font and color: God, everlasting life: same font of Roman caps, white against black. Son will also be in all caps; perhaps same size as everlasting life. White.<\/li>\n<li>Middle, font and color: Italic, in sentence caps, perhaps yellow so the white letters stand out.<\/li>\n<li>Placement: lettering will largely follow the shape of the cross under it for harmony by proximity. Lettering does not have to stay within the cross. Design therefore will be vertical orientation if all sentences pile on one after the other. However, it could be horizontal or square orientation if the words \u201cthat whoever believes \u2026 everlasting life\u201d are allowed to drift off to the right in three long lines, placing the cross at the left, or center.<\/li>\n<\/ul>\n<p>To learn more about design principles, check out these sites:<\/p>\n<p><a title=\"http:\/\/www.graphics.com\/modules.php?name=Sections&amp;op=viewarticle&amp;artid=853\" href=\"http:\/\/www.graphics.com\/modules.php?name=Sections&amp;op=viewarticle&amp;artid=853\" target=\"_blank\">http:\/\/www.graphics.com\/modules.php?name=Sections&amp;op=viewarticle&amp;artid=853<\/a><br \/>\n<a title=\"http:\/\/www.killersites.com\/magazine\/2010\/fundamentals-of-graphic-design-part-1-alignment\/\" href=\"http:\/\/www.killersites.com\/magazine\/2010\/fundamentals-of-graphic-design-part-1-alignment\/\" target=\"_blank\">http:\/\/www.killersites.com\/magazine\/2010\/fundamentals-of-graphic-design-part-1-alignment\/<\/a><br \/>\n<a title=\"http:\/\/desktoppub.about.com\/cs\/basic\/g\/principles.htm\" href=\"http:\/\/desktoppub.about.com\/cs\/basic\/g\/principles.htm\" target=\"_blank\">http:\/\/desktoppub.about.com\/cs\/basic\/g\/principles.htm<\/a><br \/>\n<a title=\"http:\/\/en.wikipedia.org\/wiki\/Design_elements_and_principle\" href=\"http:\/\/en.wikipedia.org\/wiki\/Design_elements_and_principle\" target=\"_blank\">http:\/\/en.wikipedia.org\/wiki\/Design_elements_and_principle<\/a>s<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past, I let my spiritual side lead me and waited for inspiration to strike before I started on a calligraphy project. But that way was hit-and-miss, and led to long stretches of time between projects. Now that I\u2019m &hellip; <a class=\"more-link\" href=\"https:\/\/stevehusting.com\/calligraphy\/2013\/08\/27\/calligraphy-by-design-generating-ideas-using-design-principles\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[4,33],"class_list":["post-309","post","type-post","status-publish","format-standard","hentry","category-design","tag-calligraphy","tag-graphic-design"],"_links":{"self":[{"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":2,"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":319,"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/posts\/309\/revisions\/319"}],"wp:attachment":[{"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stevehusting.com\/calligraphy\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}